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7 Tips For Making Your Website Friendlier To Smartphone Users . Guest Post by  David Wicks. WHAT do you do when looking for an item or an unknown location? You Google, right? Just like you do, there are a billion other people around the world who Google for information on products and services and almost all these online searches are done using smartphones and/or tablets. You know what this means; for your practice to be read and for you to generate convertible leads, your website must be responsive to these different devices.  The leading search engine, Google has even mentioned that mobile readiness or responsiveness of a website is important in ranking. Therefore, your site should be navigable and easily accessible on a mobile phone. 7 Tips for Making Your Website Friendlier to Smartphone Users Desktops have been outstripped by mobile devices and you should implement the following strategies for your site to be reached: 1. Use simple content Bulky content is agonizing ...

4 SEO Trends that are Defining the Internet. Guest Post by Walter Moore.    Google’s much expected algorithm is already here and as an online marketer, it is important to review your SEO strategy to stay ahead of the pack.  The SEO landscape has changed tremendously with search engines becoming smarter.  With advances in search engine optimization tools, you can now get much more from your website by leveraging these new ideas. Here are some of the trends that you should look out for: 1. Video is King If your website is not leveraging video content, then you are missing out on the gravy train. Video content is the most popular marketing tool today and it will continue dominating search engine result pages (SERPs).  Videos engage your target audience much more easily and they are rapidly shared on all internet platforms. A Marketing Land Report shows 62% of all Google searches are video and this is bound to grow. A Quicksprout study shows that video earns...

Essential Strategies for Voice Search In 2017. Should we got to completely revamp our SEO strategy?  Guest Post by  Walter Moore.  SEO is always changing in response to how search engines are trying to understand and interpret web content and add value to web searchers. Among the various search technologies that are on the ascendant, voice search is one of the most significant.  Once upon a time, not so long ago, it was somewhat of a novelty, however, it has steadily risen in popularity and today it is pretty much commonplace, especially with users on the go on their portable devices like smartphones and tablets.  In this changed scenario, it is vital for local businesses to gear up to take advantage of this type of search. Here’s what they should take note of: Increasing Use of Voice Search According to a Google study currently, 20% of the searches conducted on Android devices and on its mobile app comprise voice searches. When you take into account other...